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Testo Drive 365 brand wins loyalty, the brand wins, states the company's marketing material. Coronado Brewing tested the NFC tag concept with ThinFilm of San Jose, CA and concluded: "A brand can do the following without the interference of search engines or social media platforms: Communicate directly with the consumer; provide a unique digital experience; and, surprise and delight customers on their terms," commented Bill Cummings, Senior Vice President-ThinFilms Electronics ASA. Barbadillo Wines, using ThinFilm NFC tags promoted a contest for consumers on their website form NFC generated visits, by using a series of uniquely generated entry numbers printed on each cork. Basically, they were promoting wine sales at the retail level and at home when the wine was opened. "With SpeedTap (ThinFilm brand name) tags applied, consumers are able to interact instantly with products and the brand by tapping the product tag with their smartphones (no app required).



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