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wins loyalty, the brand wins, states the company's marketing material. Coronado
Brewing tested the NFC tag concept with ThinFilm of San Jose, CA and concluded:
"A brand can do the following without the interference of search engines
or social media platforms: Communicate directly with the consumer; provide a
unique digital experience; and, surprise and delight customers on their
terms," commented Bill Cummings, Senior Vice President-ThinFilms
Electronics ASA. Barbadillo Wines, using ThinFilm NFC tags promoted a contest
for consumers on their website form NFC generated visits, by using a series of
uniquely generated entry numbers printed on each cork. Basically, they were
promoting wine sales at the retail level and at home when the wine was opened.
"With SpeedTap (ThinFilm brand name) tags applied, consumers are able to
interact instantly with products and the brand by tapping the product tag with
their smartphones (no app required).
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